The Ask: Implement the social media strategy, day-to-day management, and live event coverage for the People’s Choice Awards and network partners (NBC, E! Entertainment, E! News).

The Action: 360-degree social support via content calendar building, asset rollout, creative briefing, and community management for the 2021 People’s Choice Awards campaign. Facilitate a 30+ person war room to ensure that key network partners activate on news-breaking moments, key engagement opportunities, and cross-franchise collaborations.

The Outcome: Over 400 pieces of custom creative were shared organically and amplified across 300 talent, property, and partner channels. The People’s Choice Awards was trending organically at #2 on X, and the Instagram audience grew by 10.8% (48.7K+ followers) in 90 days.