The Ask: Crank up the Bachelor In Paradise heat with bespoke Instagram content that brought the drama of the first-ever fall premiere from Mexican beaches to digital feeds.

The Action: Each week, create custom content pieces that drove Bachelor In Paradise plotlines, characterized contestants, and incorporated fan-driven narratives. Convert 32 hours worth of episodes into recurring franchises, series, and formats that carry the season’s narratives in a biteable, social-first style.

The Outcome: The season-long content rollout featured over 150 custom creatives, generating over 3.6MM Instagram video views.