Social Strategy, Platform Management, Community Management
LAW & ORDER
The Ask: Amplify the Law & Order franchise across Instagram, X, TikTok, and Facebook by converting the brand’s channels into extended entertainment avenues and building widespread fan engagement opportunities.
The Action: Manage all day-to-day social media functions for the Law & Order franchise’s 8.9MM cross-channel social presence via platform management, community engagement, asset production, and live content coverage.
The Outcome: In-season work led to 147.1MM impressions and 4.1MM video views, with at least one of three shows trending weekly on X .
Live Event Coverage, Community Management, Influencer Partnerships
FALL 2022 LAW & ORDER PREMIERE EVENT
The Ask: Generate excitement for the Fall 2022 Law & Order Premiere Event by solidifying the online fan community and enticing audiences with bespoke, exclusive content.
The Action: Develop and implement a talent- and creator-led social media strategy.
The Outcome: The strategy garnered 1.46MM total interactions, and the three shows were ranked at #1, #2, and #5. Influencer content raked in over 1.3MM views with a 9.3% engagement rate (33% higher than the industry average).
