The Ask: Oversee Cann Social Tonics’ organic social media presence to build brand awareness and integrated marketing campaigns tied to new and existing products that celebrate the future of social drinking.

The Action: Provide 360-degree support for Cann’s day-to-day social media ecosystem. Act as the leader of the social media department to create and implement a new social and community management strategy with expanded content production capabilities. Help construct the social positioning for seasonal and product-driven campaigns.

The Outcome: A new social strategy and expanded in-house creative production for all native social content increased video views by 453.5% (2.58MM), total engagements by 74%, and content output by 119%.