The Ask: Give Mastercard a license to operate in culture by positioning the decades-long ‘Priceless’ campaign from a social-forward perspective that appeals to Gen Z audiences and the meaningful experiences the brand creates for them.

The Action: Analyze social trends and data to compile relevant food and travel-related cultural insights that uncover untapped brand and messaging opportunities. Develop creative video concepts, executed by key influencers and in-house creators, for TikTok that empower a new generation to live for what’s priceless.

The Outcome: The eleven pieces of campaign content generated nearly 14M views, roughly 60% of total channel views. Collaborations with key lifestyle influencers expanded our reach, resulting in four content pieces ranking as the most-viewed content pieces on the channel.