The Ask: Activate on location at Rockefeller Center to shoot, edit, and produce talent- and event-led content for one of New York’s most historic landmarks.

The Action: Shoot and edit social content at Rockefeller Center live events including the SNL 50th Anniversary Special, New York Fashion Week, and other key organizational moments. Strategized with key stakeholders on the ground to concept and facilitate talent interviews in addition to distributing quick-turn assets to community and social media managers for timely in-feed and story publishing.

The Outcome: Content shot and produced at roughly ten shoots generated over 21.5M cross-channel views for the Rockefeller Center, Top of the Rock, and Tishman Speyer.